N E W S

• AL-SAFYA INCREASES FEFICIENCY WITH MICROSOFT GREAT PLAINS eENTERPRISE-Jeddah-based Al-safya sea water desalination Co. a branch of Saudi brothers commercial company began implementing Microsoft great plains (MSGP) eEnterprise back in may 2002, so far, the sea water desalination producer has successfully deployed the enterprise resource planning application ERP in all of its-department across the company with modules from payroll, financial, Accounting, and manufacturing & distribution to in-house-developed fleet management system.
  
  
• Digicom systems strengthen its presence in the Saudi Arabian market with new strategic solution through its customer relationship management solution unit.Digicom Systems has strengthened its presence in the Saudi Arabian it market through new technologies in costumer relationship management (CRM) system, wihich is due to be officially introduced by Microsoft soon. In response to the growing demand for e-commerce applications especially between enterprises and its customer and suppliers. CRM focuses on the automation of both front-and-back-end offices of the sales and marketing operation through enabling continues contact with customer and clients electronically through CRM systems.